The global iGaming industry conference. Two days of networking, deal-making and knowledge sharing. ExCeL London · iGB Affiliate Awards at The Shard. Complete guide for iGaming affiliates.
iGB L!VE London 2026 is the premier business-to-business iGaming conference in the UK, organised by World Gaming Group (previously Clarion Gaming). The event runs 1–2 July 2026 at ExCeL London — one of the UK's largest conference and exhibition venues, located at Royal Victoria Dock in East London, accessible via the Elizabeth line and DLR at Custom House station.
iGB L!VE brings together operators, affiliates, technology vendors, game providers, payment specialists and investors from across the global iGaming industry. The 2025 inaugural London edition attracted professionals from 149 countries — making it the second most internationally diverse iGaming event globally after ICE Barcelona.
For iGaming affiliates specifically, iGB L!VE is the most important UK networking event of the year — a direct opportunity to meet affiliate managers, negotiate placement deals, explore new partnerships and attend sessions covering affiliate strategy, SEO, AI-driven recruitment and player acquisition.
📅 Key dates: Day 1 (Wed 1 July) — 9:30am to 6:00pm · Day 2 (Thu 2 July) — 10:00am to 6:00pm · iGB Startup Accelerator — 30 June (pre-event) · iGB Affiliate Awards at The Shard — 2 July from 8:00pm · Registration: igblive.com (free for qualifying professionals)
The iGB L!VE 2026 agenda focuses on the forces reshaping iGaming affiliate marketing in 2026 and 2027. Key themes confirmed from the official agenda include first-party data strategy, mobile-first player acquisition, AI in affiliate recruitment, compliance as a competitive advantage, and the shift from traditional affiliate models to performance and trust-based partnerships.
| Session Theme | Focus | Relevant For |
|---|---|---|
| Winning vs Losing Affiliates 2026-2027 | First-party data, mobile-first, AI strategy | All affiliates |
| Operator-Affiliate Partnership Models | Performance, trust, strategic alignment | Affiliate managers |
| Distinctiveness in a Crowded Market | Standing out among new entrants | New affiliates |
| AI-Driven Affiliate Recruitment | Affiliate Manager Academy | Operators |
| Africa Summit | African iGaming market development | Global operators |
| M&A Summit | iGaming investment and acquisitions | Investors, operators |
For crypto casino affiliates like Cocktailspins, iGB L!VE London is directly relevant. The affiliate floor brings together affiliate managers from hundreds of casino brands — many of whom are actively seeking fixed-fee content placement partners. Face-to-face meetings at iGB L!VE accelerate partnerships that would take months to build via email and LinkedIn.
Our verified partners Affiliate Roulette and AffPapa are both active participants in the iGB ecosystem. The event also features dedicated sessions on crypto in iGaming, compliance frameworks and the evolving regulatory landscape across Europe — all directly relevant to the geo-specific content Cocktailspins produces for Germany, Netherlands, Poland, Finland and Sweden.
The iGB Affiliate Manager Academy — focused on AI-driven recruitment — reflects exactly the kind of technological shift that platforms like Cocktailspins are built for: verified, data-driven affiliate content with transparent fixed-fee models.
| Transport | Route | Journey Time |
|---|---|---|
| Elizabeth Line | Custom House station — West entrance | ~25 min from central London |
| DLR | Custom House or Prince Regent | ~20 min from Bank |
| By Car | Royal Victoria Dock Road or A112 — Sandstone Lane closed | Varies by traffic |
| From Heathrow | Elizabeth Line direct to Custom House | ~55 min |
| From Gatwick | Thameslink to City Thameslink + DLR | ~60 min |
1–2 July 2026 at ExCeL London, Royal Victoria Dock, London E16 1XL. Day 1: 9:30am–6pm. Day 2: 10am–6pm. iGB Startup Accelerator on 30 June (pre-event).
Aqua Shard Restaurant, 31st floor of The Shard, London on 2 July at 8pm. Cocktail standing format. Western Europe's tallest building at 310 metres.
22 categories. Headline sponsor: PartnerMatrix. Tickets: forms.reg.buzz/igb-live-awards.
Debut Africa Summit, first World Gaming M&A Summit, iGB Affiliate Manager Academy (AI recruitment), Visa Support initiative with law firm Branch Austin McCormick.
Entry is free for qualifying iGaming professionals. Register at igblive.com. The iGB Affiliate Awards at The Shard requires separate ticketing.
149 countries — making it the second most internationally diverse iGaming event after ICE Barcelona.